But Isn't Print Dead?
In short, No! Although digital formats of marketing have become highly prevalent in recent times, print is not dead. In fact, far from.
Many companies reject print media advertising, believing digital marketing is the only way in this day and age. But comparisons between print media and digital media have shown that print marketing provides many advantages. Magazines, newspapers, leaflets, and catalogues are more effective at targeting customers and making a lasting impression.
Print media can be used to support your online presence and digital marketing. It doesn't have to be one or the other. Why not use your most popular blog article or social media graphics and edit them for print publication - not only will you be making a mark for your brand but print media has a way of jogging peoples memories on 'that company that does that thing that I thought I'd remember (but have now forgotten after scrolling through a hundred other posts on my social feed!)"
Print design can be applied to many formats such as:
Business Cards / Appointment Cards / Loyalty Cards
Flyers / Price Lists / Vouchers / Mailers
Sales Brochures / Tender Documents / Company Profiles
Posters / Ad Boards / Banners
Stickers / Vehicle Graphics (Vinyl and wraps)
Workwear / Uniform
Promotional Items - Pens, keyring, bottles, t-shirts
In summary, what is important, is making your brand seen and heard,. The best way of doing this is utilising all media platforms to speak to your target audience, be that print or digital or better still, both.
If you have a project that could benefit from print marketing, get in touch, we'd love to help bring your ideas to life.